Vision and Mission


Enriching children’s lives from birth through everyday literacy.


Engaging with families and communities to support and grow their capacity to connect with children through everyday literacy.


Through our programs we aim to:

  • Encourage reading for all,
  • build awareness of the importance of reading to young children from birth,
  • support family engagement through activities such as regular reading, playing, singing and talking,
  • develop children’s literacy and numeracy skills prior to entering formal education,
  • improve government, corporate, community and early childhood sector’s understanding of early childhood development through education and training and
  • foster a lifelong appreciation of books and reading.